Innovation in South Korea
While working with GSL Labs, an SF-based innovation lab for GS Group (a large South Korean conglomerate), I was tasked with exploring emerging trends in Silicon Valley and how they could apply to specific target markets in South Korea.
GS25 is a popular convenience store chain in South Korea. GS wanted to know how they could offer a new level of convenience in the digital era.
With same-day delivery being quite common, groceries being delivered to your door makes perfect sense but is somewhat unheard of.
This mock-up is an example of what this new service could look like for GS25.